• Dori Sella

Increase Sales Meeting Effectiveness Part 1

Updated: Dec 29, 2018


This week's tip focuses on the Customer's State of Mind. Even though we know people make decisions from an emotional State of Mind (SOM) how often do you consider what the Expected SOM is going to be, what is the Desired SOM at the end of the meeting and what SOMs need to occur to get from A to B.

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